Meet Saiyidah
With over a decade of experience at the intersection of media, technology, and live entertainment, Saiyidah has built a career on the belief that creative vision requires structural integrity. Her foundation is uniquely multidisciplinary, holding a Bachelor’s in Hospitality Management with a focus on large scale events and a Master of Legal Studies specializing in Intellectual Property. This rare combination of operational expertise and legal strategy allows her to navigate the high stakes complexities of the creator economy from managing intimate talent tours to producing festivals for upwards of 20,000 attendees.
Her Story
An entrepreneur by nature and a strategist by trade, Saiyidah specializes in bridging the gap between artistic ambition and commercial reality. Whether developing rigorous risk management plans for high volume live experiences or negotiating IP protections for emerging voices, her approach is defined by "operational rigor." Having served as a director for the nation’s leading comedy buyer and a strategic partner for global music platforms like DICE, she founded NLA to provide artists with the high-level systems and legal advocacy typically reserved for the industry’s largest institutions.
Saiyidah leads NLA with a focus on building scalable pathways for musicians, comedians, wellness creators, and social impact leaders. By combining deep-seated industry knowledge with a commitment to creative autonomy, they ensure that while the route of an independent creator may be challenging, the foundation beneath them is unbreakable.
Worked With Top Companies & Partners
